It’s over six months since The Internet is God went live and I’ve had very little interest in the idea as yet. However, I knew at the outset that this might be a difficult idea to sell. It may never catch on and I can live with this. I’m busy with other things and have lots of other ideas that I have no time to implement.

But you never know. Ideas can suddenly establish themselves and as quickly become unfashionable. Stuff happens whether we like it or not and the only thing to do is to keep serious, continue to believe that at least some of our thoughts are worth having and see what happens. You could spend every spare moment promoting yourself and writing press releases or you can relax with the thought that if the idea was worth having in the first place, others might think so too before too long!

Perhaps it’s a rationalization to say that I’m enjoying the lack of attention and the opportunity to consider other things. If so, I’m all for rationalization. Rationalization is one of those kindly tools that the human mind can use to soften disappointment and negotiate everyday life. The best strategy when things don’t go exactly to plan may be to continue to like and trust yourself but not take yourself too seriously either, or beat yourself up about things that are out of your hands anyway!